Apr 5 • 16M

Change of Directions Podcast with Michael Cole, President, and CEO of Hyundai Europe

Hyundai is one of the biggest investors in a hydrogen economy. In our podcast, Michael Cole explains how the company sees the future of hydrogen.

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Hyundai has recently unveiled its ambitious Hydrogen Strategy. The strategy is focused on accelerating the development of a hydrogen society by leveraging Hyundai's technological capabilities and industry partnerships.

Hyundai Europe CEO Michael Cole has been a key driving force behind the company's hydrogen strategy. Cole has been with Hyundai for over a decade and has held various leadership positions in the company's European operations. Under his leadership, Hyundai has become a leading player in the European automotive market, with a strong focus on sustainability and innovation.

Cole believes that hydrogen fuel cell technology has the potential to transform the way we power our world. In our podcast, he explains why the company is betting on hydrogen and the kind of help they hope to get from other stakeholders.

Hyundai has been investing in hydrogen fuel cell technology for over two decades and is a leading player in the industry. The company believes that hydrogen fuel cells will play a critical role in achieving a sustainable future, as they emit only water and produce no harmful emissions.

To further advance this technology, Hyundai has set a goal to produce 700,000 fuel cell systems annually by 2030. This target not only includes automotive fuel cell systems, but also systems for a wide range of applications, such as power generation and maritime vessels.

Hyundai's hydrogen strategy is a comprehensive one that covers all aspects of the hydrogen value chain, from production and distribution to usage and recycling. The company aims to make hydrogen more accessible and affordable by working with governments, industry partners, and other stakeholders.

Hyundai's hydrogen strategy has already seen significant progress, with the recent launch of the Nexo fuel cell SUV, and the company's partnership with Swiss hydrogen company H2 Energy to provide fuel cell electric trucks in Switzerland. The company has also been working with various governments and industry partners to develop the necessary infrastructure for hydrogen fueling stations.

As the world transitions to a low-carbon economy, hydrogen fuel cells are expected to play a critical role in reducing greenhouse gas emissions and achieving climate goals. With its ambitious hydrogen strategy, Hyundai is well-positioned to lead the way in this exciting new era of sustainable energy.

If you would like to learn more about hydrogen, be sure to check out our award-winning documentary, where we explore the possibilities that hydrogen gives for the energy transformation.